Jeff Bezos, the CEO of Amazon, described in a 2013 letter to the Amazon’s shareholders a practice he called the Customer Service Andon Cord.
This was an established practice of metaphorically pulling an Andon Cord when they noticed a customer was overpaying or had overpaid for a service. These were considered defects at Amazon because they had a vision of being an organization that was always customer centric and they would automatically refund a customer, without the customer even asking, if the service delivery was suboptimal.